At Zyvora Digital, we aim to create and manage advertising campaigns that are transparent, responsible, and compliant with applicable advertising platform policies and local regulations.
This Ads Policy explains how advertising campaigns are handled when clients work with Zyvora Digital.
1. Advertising Platforms
Zyvora Digital may create, manage, or optimize advertising campaigns across platforms such as:
- Google Ads
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- YouTube Ads
- Other digital advertising platforms
All campaigns are also subject to the individual policies, terms, and approval processes of each platform.
2. Client Responsibilities
Clients are responsible for providing accurate and lawful information about their business, products, services, offers, pricing, and claims.
Clients must not provide content that is:
- False or misleading
- Illegal or fraudulent
- Infringing on third-party rights
- Discriminatory
- Deceptive
- Prohibited by the advertising platform being used
3. Ad Approval
Zyvora Digital does not control the final approval of advertisements.
Advertising platforms may approve, reject, restrict, pause, or remove ads based on their own policies and automated or manual review systems.
We may recommend changes to improve the likelihood of approval, but approval cannot be guaranteed.
4. Advertising Budget
Advertising spend paid directly to platforms is separate from Zyvora Digital’s management or service fees unless otherwise agreed in writing.
Clients are responsible for:
- Setting or approving the advertising budget
- Maintaining valid payment methods
- Paying platform advertising charges
- Approving major budget changes
5. Performance and Results
Zyvora Digital uses strategy, testing, creative optimization, targeting, and data analysis to improve campaign performance.
However, we do not guarantee specific results such as:
- A certain number of sales
- A fixed return on ad spend
- Specific lead volumes
- Guaranteed conversion rates
- Guaranteed revenue
- Specific cost-per-click or cost-per-lead
Results can vary based on industry, competition, budget, offer quality, website performance, audience demand, and platform changes.
6. Prohibited Advertising
Zyvora Digital reserves the right to refuse or discontinue advertising services for campaigns involving unlawful, deceptive, harmful, or prohibited products, services, or claims.
We may also reject campaigns that conflict with the policies of the relevant advertising platform.
7. Account Restrictions and Suspensions
Advertising platforms may restrict or suspend accounts for policy violations, payment issues, verification requirements, unusual activity, or other reasons.
Zyvora Digital cannot guarantee the recovery of suspended or restricted advertising accounts.
Where possible, we may assist with identifying issues, making recommended changes, or supporting the appeal process.
8. Tracking and Analytics
Campaigns may use tracking technologies such as:
- Conversion tracking
- Cookies
- Pixels
- Analytics tools
- UTM parameters
- Advertising platform tracking systems
Clients are responsible for ensuring that their website’s privacy notices, consent systems, and data collection practices comply with applicable privacy requirements.
9. Creative Content
Advertising creatives may include text, graphics, videos, images, landing pages, and other marketing materials.
Clients are responsible for confirming that any materials supplied to Zyvora Digital can legally be used for advertising purposes.
Where Zyvora Digital creates advertising content, ownership and usage rights will follow the terms agreed for the specific project.
10. Campaign Changes
Advertising campaigns may require ongoing changes based on performance, platform updates, testing, audience behavior, or policy requirements.
Zyvora Digital may adjust targeting, creative variations, bidding, placements, or campaign structure as part of campaign optimization, within the agreed scope.
11. Third-Party Platforms
Zyvora Digital is not responsible for changes made by third-party advertising platforms, including:
- Algorithm changes
- Policy updates
- Account restrictions
- Advertising outages
- Tracking limitations
- Reporting delays
- Pricing changes
- Changes to audience targeting options
12. Compliance
Clients must ensure that their products, services, claims, landing pages, and business operations comply with applicable laws and regulations.
Zyvora Digital may request changes or refuse to run advertising that appears to violate applicable rules or platform requirements.
13. Changes to This Policy
Zyvora Digital may update this Ads Policy when necessary to reflect changes in our services, advertising practices, platform requirements, or applicable regulations.
Any updated version will be published on our website.